3月7-3月11日，数以万计的天然食品、产品制造商从世界各地而来，聚集在美国洛杉矶阿纳海姆，参加西部天然产品博览会（Natural Products Expo West）。演讲、研讨会和各种演示，范围包括但不限于有机产品、天然产品、健康产品、保健食品、配料等，展现了天然产品领域的创新意识和海纳百川的精神，令参展者们收获颇丰。
本公司Best in Nature参加了此次博览会上的各种活动，了解行业最新趋势、消费者的关注点，使我们的第二路径植物药原料进口生意做得更大、更好。照片由公司员工、同行朋友拍摄，以及部分来自网络。在参加活动的这几天里，我们确实注意到了一些趋势，并总结出四大有意义的行业新观点。
一、 更全球化的饮食趋向
如果你不喜欢吃肉和土豆，商店货架上的食品多样性正在增加。三明治、辣海藻沙拉、韩国烧烤可能都是你喜欢的速冻食品。
美国是全球最大的健康产品（包括膳食补充剂、天然&有机食品、个护产品）市场，同时也是全球最大的原料型产品需求国。巨大的产业需求，让美国企业不断从世界各地进口原材料，包括植物型原料产品。许多中药材、植物提取物、天然保健品等都是重要的补充剂原料。因此，保健品市场炙手可热。
二、 再生农业
环境的可持续发展与我们的个人健康同样重要，在这方面，最新的重点是再生农业。种植食物所需的表层土，含有的营养物质和微生物之间是一种微妙的动态平衡关系。然而，年复一年地种植和总是种植单一作物的现代农业做法，导致了表层土退化，并更加依赖化肥。
认识到这一问题后，天然食品公司正在将再生农业纳入供应链。再生农业旨在恢复土壤和生态系统健康，解决不平等的问题，并为人类后代改善我们现有的土地、水域资源和气候。
三、 女性时代
十年前，如果让你想象一个企业家的形象，你可能脑海中会出现乔布斯类型的人，深夜在车库里做一些研究发明。但是，现在这种刻板印象已淡化很多。
女性创始人正走在最前沿，以前所未有的速度创办企业。母亲、退伍军人、常春藤联盟成员和所有其他类型的女创始人，都成功的发展和打造了自己的公司。
四、以任务为中心
分享文化知识、节省时间，恢复表层土，提供更方便的女性护理产品、给麸质敏感性肠病患者提供和正常人口味一样的甜食。今年的演讲聚焦于创始人及其激情。在你能想到的所有东西都以某种商品形式存在的时候，天然产品制造商正在以配料表之外的多种方式将自己与同行区分开来，以更创新、更有竞争力的角度满足顾客需求。
以上，2023年天然产品博览会的四份具有重大意义的观点。本公司将继续全力参与其中，为顾客带来更好的产品和服务。
Takeaways From the Natural Foods Expo West
Tens of thousands of natural food and product makers gathered this past week in Anaheim California for Natural Products Expo West. Pitch slams, workshops, and presentations showed off impressive innovations in the natural products space.
The Best in Nature team attended a variety of events at the expo to learn about the latest trends, concerns among consumers, and new options to make our products even better. Throughout our days at the event, we did notice a few trends and wanted to provide a few takeaways.
A More Global Dinner Plate
Not a meat and potatoes person? Cultural variety is increasing on store shelves. Falafel, spicy seaweed salad, and heat-and-eat Korean barbecue might be your new favorite fridge staples.
Regenerative Farming
Sustainability is just as important as our own personal health and in this vein, the newest focus is on regenerative farming. The fertile topsoil that is needed to grow food, contains a delicate balance of nutrients and microorganisms. However, the modern farming practice of planting and cultivating monocultures year after year leads to topsoil deterioration and greater dependence on chemical fertilizers.
In recognition of this problem, natural food companies are integrating regenerative farming into supply chains. Regenerative farming seeks to restore soil and ecosystem health, address inequity, and leave our land, waters, and climate in better shape for future generations.
Women Owned
Ten years ago, if we asked you to picture an entrepreneur, you’d probably imagine some Steve Jobs-type spending late nights in the garage working out the kinks on some invention. Not this year though.
Women founders are stepping to the forefront and launching businesses at a greater rate than ever before. Moms, veterans, Ivy leaguers, and all other manner of founders were represented among companies that are proudly women-owned.
Mission-focused
Sharing culture, saving time, restoring topsoil, providing accessible feminine care, and giving celiacs the same sweets experience as the rest of us. Presentations this year were laser-focused on founders and their passions. At a time when nearly everything you can think of is available in some commodity form, natural product makers are setting themselves apart in myriad ways other than the ingredient list.
There you have it. Four fast takeaways from the Natural Products Expo in 2023. What changes are you looking forward to?